Table of Contents for the 6-Part mini-course: Part 1 - "Niche Marketing 101" Part 2 - "The Secrets to FINDING Profitable Niche Markets...Even if You Have No Ideas at All" 2 Words and 1 Phrase That Uncovers the Hottest Niche Markets Part 3 - "How to dramatically increase
your probability of online success" Part 5 - "Getting Your Niche Market
Business Online in 7 Days or less" |
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Approximate Reading
Time: 15 Minutes If you've made it this far, I am assuming you are convinced that there are many niche markets that are waiting for someone like you to sell them a product or service. Now it is time to get things rolling... I'm going to assume that you have a product idea by now and
you have evaluated the Before I take you through a step-by-step process that you can
use to get your business online 1. DON'T WORRY ABOUT EVERYTHING BEING PERFECT! 2. DO NOT SPEND A TON OF MONEY ADVERTISING YOUR BUSINESS
UNTIL YOU 3. DON'T CREATE ANOTHER J-O-B FOR YOURSELF. 4. CONSTANTLY INVEST IN YOUR MIND 5. DON'T BET THE BANK ON ONE IDEA With that said, let's start with Day 1. DAY 1 OBJECTIVE: To register a domain name and get hosting setup To register your domain name, you first need to analyze the keyword list you either created manually or created using the Product Idea Profitability Software (PIPE). Put the phrases at the top of the list that have the highest profit potential using the formula in Part 3 of this course or highest PPCEI if you are using PIPE. The keyword research is very important and should not be taken lightly. You can do additional research using the Google Sandbox tool from Part 3 and also by using Wordtracker. Here is an example: Let's look at "bartender guide" and "bartending
guide" used in Part 3 of this course.
As you can see, words we show with the highest PPCEI (most
effective if you are buying advertising) are "bartender
guide", "bartender recipe", and "bartending
recipe". Many of the words on the list would be considered
profitable keywords. Further research would even uncover additional
profitable words on the topic. My favorite is Godaddy.com because it is 1) Inexpensive 2) Allows for Easy Management of Domains - Especially DNS Changes 3) Free Forwarding and Domain Parking Here are a few others for you to check out: http://www.namesecure.com Just make sure the one you pick meets all criteria listed above. Search for available domains using the most profitable keywords. For this example, I tried bartenderguide.com but it wasn't available, so I went further and chose bartenderguidebook.com and it was available. I also like to pick domain names with hyphens for traditional search engine optimization purposes. The domain name is an important part of getting high search engine ranking. For example, most search engines would probably only pick up the word "bartender" in the domain bartenderguidebook.com but if you had bartender-guide-book.com then most search engines would pick up the words "bartender", "guide", and "book" plus the phrases "bartender guide", "bartender guide book", and "guide book". In this case, I would buy bartenderguidebook.com to use in any offline marketing and forward that domain to bartender-guide-book.com which would be where all my site files would reside. I have seen many people do well without hyphenated names so it is not required. I simply like to give myself every advantage possible. One more thing. I rarely purchase anything other than a .com name. There are just too many .com names available. The following screenshot illustrates the power of a small site getting high rankings using a hyphenated domain name.
Cheap-computers-guide.com is #2 on Google for the keyword "cheap computers". As you can see in the upper right hand corner of the screenshot, there are 4,670,000 competing sites for that keyword phrase. Now that you have registered a domain name, you need to get hosting. Hosting charges can go from $0 to hundreds of dollars per month. Here is what you should look for in a host: 1. Reasonably priced - I would rarely pay over $20/month for Unix based hosting. 2. Allows you to have full FTP Access. FTP stands for File Transfer Protocol and it simply allows you to transfer files from your computer to the server. 3. Allows you to turn on Frontpage Extensions - Frontpage is a very popular web page editor. This is the program I started out using many years ago. If you are experienced with web design and use another web page editor like Dreamweaver or Go Live or for heaven's sake you actually write out html code, then the Frontpage extension option is obviously not important for you. If you have a web designer, find out from them if they need this option. 4. Server Space - This is the amount of space your web site takes up on the server. Although most web sites don't take up much more than a few MBs of space, I like to have at least 30MB of space just in case. 5. Bandwidth - This has to do with data transfer from your site. I would look for at the very least 40GB of data transfer per month. 6. Email Accounts - Your host should at least allow for 5 POP Email Accounts. 7. Unix or Windows - This simply has to do with the type of
operating system on the server. Unix/Linux is a free software
and Windows as you could probably guess is not free. So, you
usually see Unix hosting costing much less than Windows-based
hosting. For most of your sites, Unix hosting will work fine. http://www.webtrends.com FREE Resource: http://www.extreme-dm.com You can go to hosting review sites to find hosting options like: http://www.hostreview.com My Favorite is: http://www.1and1.com Also, I've had good experiences with the following discount hosting companies: http://www.hostsave.com DAY 2 and DAY 3 OBJECTIVE: Site Design and
Content This is how you should think about your web site. You want to get the attention of the browser very quickly with a benefit driven headline. Then, you need to get their interest and connect with them. You are trying to show them that your book is the only or best answer to their specific problems. Your research should have shown you what people are looking for in your specific topic. You can do this in a few pages (or even one page) and it can be very effective at converting visitors into buyers. The freelancer writing your book may be able to write the content for your web site. If you are writing the letter, you can take a look at the following free ebook or if you are having your freelancer do it, make sure they follow the steps outlined in the book. Since you are targeting a hungry niche market, you really don't need to have the best content in the world. Remember...get something up - then test and tweak! Click Here for Your Free Web Copy Analysis Book Also, you can check out the following sites for examples of niche sites that are doing very well using the sales letter approach: http://www.yourparrotwilltalk.com If you don't have time to learn Frontpage or some other web design editor, post a project on Rentacoder.com (or another outsourcing site) for a "Simple Site Design and 3-D book cover". You can tell the what the book is about and have them model sites like the two above. Within 24 hours, you should have many bids to choose from and several sample sites already created. Make sure they build out the html pages for you. Some will even put the content in for your and upload them to your site. You can usually get all this done for under $150 - $200. I've actually had it done much cheaper than that. Make sure
you pick a bidder that can get everything done within 24-48 hours
after you accept the bid. DAY 4 OBJECTIVE: Be prepared to accept credit cards. For ebooks or other digital products, I recommend that you sign up for a 3rd party merchant account provider. Here are two popular providers: Both can easily be setup within a few hours. DAY 5 OBJECTIVE: Research and Prepare for your Basic Marketing Attack On day 5, you should begin researching for advertising and other marketing opportunites. When creating your Initial Marketing Strategy, you will want to include the following channels: >Pay-per-click search engines (You place an ad and if someone clicks it to visit your site, you pay a certain amount of money. Examples are Overture.com, Findwhat.com and Google Adwords) This is where we recommend you start your marketing. More specifically, we recommend you start with Google Adwords. You can get tutorials by clicking the Quick Tour and Program Details and FAQ links at the following url: You can go ahead and read through the Sign-up Tutorial. On Day 6, you will go ahead and sign-up for an account. A list of other pay-per-click search engines can be found here: http://www.payperclicksearchengines.com >Ezines - Ezines are basically email newsletters.
You should be looking for ezines that are related to your topic.
You can write short articles or tips and submit to the ezine
editors. They are always looking for good content. You can go
to Google and type in "ezines + your topic" to get
you started. Also, here are a few places to search for ezine
advertising opportunities: >Discussion Boards - Discussion boards are
exactly what they sound like. Places people of like interest
discuss topics. You can find many discussion boards by going
to the Groups section at Google.com You can find more forums by typing in "forum" or "discussion forum" plus your topic. Traditional Search Engines and Directories - There are also search engines and directories that still list sites for free or for a fee that is not based on per-click. The following articles and sites are great resources for information on traditional search engines: http://www.searchenginewatch.com/links/article.php/2156221 http://www.searchengineguide.com/marketing.html http://www.jimworld.com/apps/webmaster.forums/ I also recommend that you check out a service called PositionTech. It is located at: WARNING: Stay away from the types of programs that advertise submitting your site to 5,000 + search engines. There are only a handful of search engines that get 90% of the traffic so you should focus on those engines. DAY 6 OBJECTIVE: Testing Your Site and Beginning Marketing Integration Start Day 6 by going through all the links on your site and
making sure they work. Also, go through a test order to make
sure the download process works properly. If you are interested in pursuing advanced Google Adwords tactics, you should check out a handbook written by Andrew Goodman called Google AdWords Handbook: 21 Ways to Maximize Results DAY 7 OBJECTIVE: Expand Your Marketing and Start Testing and Tweaking There are many additional marketing opportunities for your site. In addition to the list you compiled on Day 5, you should also begin exploring the following opportunities: Adding an Affiliate Program Tracking Down & Profiting from Joint Venture Partners - http://www.nicheprofitsystem.com Adding an Optin to Collect Names and Email Addresses - You can give reports, mini-courses, etc. in exchange for the name and email address of your visitor. Searching for Linking Partners Improving the Search Engine Optimization of your site so you rank better in the traditional engines Consider adding your site to the Yahoo Directory using
Yahoo Express ($299 yearly charge). Read the submission
information carefully since the $299 does not guarantee your
listing if you do something wrong Posting Classified Ads - Ablewise.com, USAFreeAds.com Try to find sites that sell complementary products and services. Use the search engines to find the sites. Check to see if they have an affiliate program first. If not, check their site for contact information. If you can't find it, then go to http://www.betterwhois.com , type in the url of the site and you can find the Administrative Contact Information. Email or call them and find out if they have an affiliate program or you can see if they are interested in sending your offer to their list. Make sure you keep careful watch over your Google Adwords Campaign.
You are looking for words that convert to sales. Google actually
has tracking code that you can have your webmaster insert into
your site within a few minutes that will show you which keyword
campaigns are actually converting to sales. If you are using
Clickbank or 2checkout as your merchant account, make sure the
page your visitors see after they order (called your thankyou
url), is located on your web site so you can add the tracking
code There are also other Ad Tracking Tools that can be used to track the performance of all your advertising. This is very important as your site grows. You will need to be able to tell which marketing is working and which is not so you don't waste money on the marketing that doesn't. Some popular programs are listed below. They vary from being a monthly service to a one-time charge and most offer a Free Trial. If you are new to online marketing, I highly suggest that you take a look at Yanik Silver and Jim Edwards' course called 33 Days to Online Profits. This course is one of the best I have seen for taking people from zero to making money online. They talk about some of the things I've shared here but go into much greater detail. In Part 6, the final lesson (which will arrive in a few days), you will learn how to scale your niche market business through duplication and multiplication. |
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you just can't wait until tomorrow to receive the next part of this course, Click Here to View All Parts |
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Joe Garris has been a Chemist at a major Pharmaceuticals company, an Internet Marketer at a catalog company with yearly ONLINE revenues exceeding $120 Million and has worked with over 100 small business owners (many with successful offline niche businesses) helping them to profit from niche marketing on the Internet. Mr. Garris has also co-created with Ben Hathaway the "Product Idea Profitability Evaluator" software to help entrepreneurs find ideas and evaluate the online profit potential of those ideas in quickly and easily. PIPE Software is Currently Unavailable For PurchaseTo be notified when we make the software available again, please submit your information to the waiting list below: |
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