Approximate Reading
Time: 8 Minutes
Part 4 - "The
Secrets of Creating Products Quickly and at a Very
Low Cost"
By Joe Garris
Before we start, I should clarify what type of products we recommend
that you create when you are developing your first niche business.
Yes, you guessed correctly. It is the dreaded ebook.
In the Internet Marketing niche, ebooks have been around for
quite some time (some would claim that they are way overused
in that field...I would agree). But, most of the people in your
niche market (we don't recommend that you pursue the Internet
Marketing niche...at least at first) will have limited experience
with ebooks.
The positive side is that ebooks will seem cool
and "cutting edge" to them. On the other hand, you
will need to give clear directions on how they open and use
the ebook. In our experience the positive tends to outweigh
the negative quite a bit.
Other reasons why we choose ebooks for the initial product in
a niche market is that they can be developed quickly, can be
inexpensive to create, have a high profit margin, and can be
delivered when you
are sleeping 
With that out of the way, welcome to part 4...
In this part of your "Think Niche and Grow Rich" mini-course,
we are going to reveal what is probably the single most important
secret when creating products for your niche sites!
The secret is simply...
DON'T CREATE THEM!
Now before you get mad at me, let me explain.
If you are a professional writer or JUST LOVE WRITING
then please ignore what I'm about to say. As you can tell,
I'm definitely not a professional writer and had a hard enough
time putting this course together. Therefore, I'm not about
to put myself through the torture of trying to write a manual
or "how-to" guide for a niche market. However,
if you do want to write your own book, there is ONLY
ONE resource that I recommend. It is Glenn Dietzel’s
book called “Awaken The
Author Within”. Better yet, let him coach you. He helps people write
e-books with only 12 hours of writing time. |
There are much easier ways to create ebooks for your niche market
than you actually writing them yourself. I'll share two of those
ways here:
1. Have someone else create the guide for you
2. Legally steal someone else's guide
Did you know that you can actually have people bid on the chance
to write a manual or guide based on your niche idea? This can
allow you to get your manual written for as little as a few hundred
bucks.
But how do you find this cheap labor you ask?
Easy...there are several web sites that allow you to post writing
projects and in turn the sites show the projects to the freelancers
that subscribe to the site. The freelancers then post a bid on
your project.
The most popular web site offering these services is called
Elance - http://www.elance.com
When you go to the Elance web site, click on the Elance
Online tab and browse the categories. As you can see,
there are thousands of open projects in every category imaginable.
There is a video tour of the elance site located at:
https://secure.elance.com/images/tutorial/index_buyer.html
Another site I have used for writing related projects is called
Creative Moonlighter located at:
http://www.creativemoonlighter.com
For directions on using Creative Moonlighter, click the "New
to the Site?" link on the home page.
Finally, an unlikely source for finding writing talent is at http://www.rentacoder.com
At first glance, RentaCoder seems to be a place to find programmers
not writers. Although there is great programming talent on RentaCoder,
you can also find some pretty darn good writers. Although the
number of bids you receive may not be as large as at eLance or
Creative Moonlighter, you can find some really inexpensive help
on RentaCoder.
Here are a few points to remember when posting freelance projects:
1. Give as much detail as possible to the freelancer. I even
give a ton of information in the initial post. I have found that
eager freelancers will mock up a sample chapter or design for
you to try and get your business.
At times, it makes sense for you to ask the bidder to sign a non-disclosure
agreement. On all three sites you can find sample non-disclosure agreements
in the resources section after you have registered. *Registration on
all 3 Sites is FREE for Buyers.
2. Always ask for writing samples. Don't take any mumbo jumbo
from freelancers saying all their work is confidential. Get Samples!!
3. Never Ever release payment until you have completely reviewed
the final document. Some freelancers will try to push you to
release the payment as soon as they have sent you the draft.
Review it and then release payment.
The second way you can use to get your products created really
fast is to simply LEGALLY STEAL the information.
Did you know that any book published in the U.S. prior to 1923
is considered Public Domain?
That means that no one owns the copyright of the material and
you can use it freely.
Also, books published between 1923 and 1963 may be in the public
domain if the copyright was not renewed before the 28th year.
(the copyright office has published that around 90% of book copyrights
are not renewed). I only search for works between 1923 and 1963
if I can't find anything before 1923 on the topic I'm interested
in.
Note: The copyright laws can be modified by court rulings and
you should always consult a copyright attorney before publishing
any work you find.
Here are a couple of resources for copyright law updates:
http://copylaw.com/new_articles/PublicDomain.html
http://www.authorslawyer.com/c-term.shtml
A great course that covers public domain in detail and explains
how to go about verifying the copyright status of works between
1923 and 1963 is called Public Domain Riches
Get
more information on this course by clicking here
Here is the initial process that I use to find public domain
works.
Step 1: Go to Alibris.com and
click the advanced search button. Choose to search in "Books" with
a publication year before "1923". You can try general
words related to your niche idea at first and get more specific.
You can also perform a similar search on publication year - after
1923; before 1963 - to get potential public domain works.
If a book is found, you can usually purchase it directly from
the Alibris.com site.
If the price looks good, go ahead. If it is a little more than
you want to pay, don't give up.
You can take the author's name or the title of the book and
do searches on your favorite search engine, amazon.com, ebay.com,
abebooks.com and/or a number of other auction sites or rare book
sites.
*Always make sure the work you are purchasing has not been updated
or modified in any way as that will change the copyright and
could make the work copyright protected.
I recently found a book on alibris.com that was one of the first "how
to" guides written for a dog related niche that I am targeting.
The book was written in 1915 and was selling for over $500. I
started searching for the same book using Google.com and ended
up finding a copy for $150. Although I know that I could have
made a profit in the niche even paying $500 for the book, it
is nice to know that I'm starting out $350 ahead just because
I spent 20 more minutes hunting down a better deal.
After you have found and purchased the book, you need to get
the work scanned into a digital format.
When you are looking to get the work digitized, you want to
make sure the company doing this meets the following criteria:
1. They do not destroy your original book and return it to you
2. They don't just scan the book. The work needs to be editable
so you can add your own
introduction - when you edit the work, you own the copyright to the
edits.
3. They must be able to turn the job around within a week
4. They keep your work confidential
5. They don't charge unreasonable rates
I use a company called Improvium Technologies. Their site is
located at
http://www.filekit.com
In my opinion, they meet all 5 criteria and their approximate prices
are:
Books from 1-100 Pages - $100.00
101-300 Pages - $150.00
301-500 Pages - $200.00
501+ Pages - $250.00
They send you back your book, send you a downloadable file,
and put your book on CD and normally have a turnaround time of
4-5 days.
If you are a do-it-yourself type of person, you could go buy
a high quality scanner for around $150-$200 and a professional
Optical Character Recognition (OCR) software like OmniPage Pro
Office 14 for around $600 and scan your book into an editable
format yourself.
You can also create an audio version of the book or a home study
course based on the material or even a seminar. The marketing
opportunities are limitless.
Check
out Public Domain Riches for examples of the profit potential
in Public Domain Works
Now, if you still believe that you absolutely have to create
the product yourself, but can't imagine actually writing it,
then simply have someone interview you on the topic and record
the conversation. This will make it much easier for you to put
down on paper. Or even better, you can have the recording transcribed
for around 1 cent per word at http://www.idictate.com
I hope you have enjoyed your course so far.
In Part 5, we will pull everything together
and learn a proven process showing you how to get your 1st niche
business online in 7 days or less.