Here is Part 4 of the 6-Part Email mini-course:
"Think Niche and Grow Rich"

Table of Contents for the 6-Part mini-course:

Part 1 - "Niche Marketing 101"
Why you should consider Niche Marketing and the 4 Most Important Things
You MUST know before targeting a specific market.

Part 2 - "The Secrets to FINDING Profitable Niche Markets...Even if You Have No Ideas at All" 2 Words and 1 Phrase That Uncovers the Hottest Niche Markets

Part 3 - "How to dramatically increase your probability of online success"
Learn to evaluate the profit potential of your niche ideas so you don't waste
time and money on worthless projects.


Part 4 - "The Secrets of Creating Products Quickly and at a Very Low Cost"

Part 5 - "Getting Your Niche Market Business Online in 7 Days or less"
Plus, the first place to start your marketing efforts.

Part 6 - "How to Duplicate and then Multiply Your Niche Marketing Efforts"
Step by Step Plan for Building Your Niche Marketing Empire

Approximate Reading Time: 8 Minutes
Part 4 - "The Secrets of Creating Products Quickly and at a Very Low Cost"
By Joe Garris

Before we start, I should clarify what type of products we recommend that you create when you are developing your first niche business.

Yes, you guessed correctly. It is the dreaded ebook. In the Internet Marketing niche, ebooks have been around for quite some time (some would claim that they are way overused in that field...I would agree). But, most of the people in your niche market (we don't recommend that you pursue the Internet Marketing niche...at least at first) will have limited experience with ebooks.

The positive side is that ebooks will seem cool and "cutting edge" to them. On the other hand, you will need to give clear directions on how they open and use the ebook. In our experience the positive tends to outweigh the negative quite a bit.

Other reasons why we choose ebooks for the initial product in a niche market is that they can be developed quickly, can be inexpensive to create, have a high profit margin, and can be delivered when you
are sleeping

With that out of the way, welcome to part 4...

In this part of your "Think Niche and Grow Rich" mini-course, we are going to reveal what is probably the single most important secret when creating products for your niche sites!

The secret is simply...

DON'T CREATE THEM!

Now before you get mad at me, let me explain.

If you are a professional writer or JUST LOVE WRITING then please ignore what I'm about to say. As you can tell, I'm definitely not a professional writer and had a hard enough time putting this course together. Therefore, I'm not about to put myself through the torture of trying to write a manual or "how-to" guide for a niche market. However, if you do want to write your own book, there is ONLY ONE resource that I recommend. It is Glenn Dietzel’s
book called “Awaken The Author Within”. Better yet, let him coach you. He helps people write e-books with only 12 hours of writing time.

There are much easier ways to create ebooks for your niche market than you actually writing them yourself. I'll share two of those ways here:

1. Have someone else create the guide for you

2. Legally steal someone else's guide

Did you know that you can actually have people bid on the chance to write a manual or guide based on your niche idea? This can allow you to get your manual written for as little as a few hundred bucks.

But how do you find this cheap labor you ask?

Easy...there are several web sites that allow you to post writing projects and in turn the sites show the projects to the freelancers that subscribe to the site. The freelancers then post a bid on your project.

The most popular web site offering these services is called Elance - http://www.elance.com

When you go to the Elance web site, click on the Elance Online tab and browse the categories. As you can see, there are thousands of open projects in every category imaginable.

There is a video tour of the elance site located at:
https://secure.elance.com/images/tutorial/index_buyer.html

Another site I have used for writing related projects is called Creative Moonlighter located at:

http://www.creativemoonlighter.com

For directions on using Creative Moonlighter, click the "New to the Site?" link on the home page.

Finally, an unlikely source for finding writing talent is at http://www.rentacoder.com

At first glance, RentaCoder seems to be a place to find programmers not writers. Although there is great programming talent on RentaCoder, you can also find some pretty darn good writers. Although the number of bids you receive may not be as large as at eLance or Creative Moonlighter, you can find some really inexpensive help on RentaCoder.

Here are a few points to remember when posting freelance projects:

1. Give as much detail as possible to the freelancer. I even give a ton of information in the initial post. I have found that eager freelancers will mock up a sample chapter or design for you to try and get your business.
At times, it makes sense for you to ask the bidder to sign a non-disclosure agreement. On all three sites you can find sample non-disclosure agreements in the resources section after you have registered. *Registration on all 3 Sites is FREE for Buyers.

2. Always ask for writing samples. Don't take any mumbo jumbo from freelancers saying all their work is confidential. Get Samples!!

3. Never Ever release payment until you have completely reviewed the final document. Some freelancers will try to push you to release the payment as soon as they have sent you the draft. Review it and then release payment.

The second way you can use to get your products created really fast is to simply LEGALLY STEAL the information.

Did you know that any book published in the U.S. prior to 1923 is considered Public Domain?

That means that no one owns the copyright of the material and you can use it freely.

Also, books published between 1923 and 1963 may be in the public domain if the copyright was not renewed before the 28th year. (the copyright office has published that around 90% of book copyrights are not renewed). I only search for works between 1923 and 1963 if I can't find anything before 1923 on the topic I'm interested in.

Note: The copyright laws can be modified by court rulings and you should always consult a copyright attorney before publishing any work you find.

Here are a couple of resources for copyright law updates:

http://copylaw.com/new_articles/PublicDomain.html

http://www.authorslawyer.com/c-term.shtml

A great course that covers public domain in detail and explains how to go about verifying the copyright status of works between 1923 and 1963 is called Public Domain Riches

Get more information on this course by clicking here

Here is the initial process that I use to find public domain works.

Step 1: Go to Alibris.com and click the advanced search button. Choose to search in "Books" with a publication year before "1923". You can try general words related to your niche idea at first and get more specific. You can also perform a similar search on publication year - after 1923; before 1963 - to get potential public domain works.

If a book is found, you can usually purchase it directly from the Alibris.com site.

If the price looks good, go ahead. If it is a little more than you want to pay, don't give up.

You can take the author's name or the title of the book and do searches on your favorite search engine, amazon.com, ebay.com, abebooks.com and/or a number of other auction sites or rare book sites.

*Always make sure the work you are purchasing has not been updated or modified in any way as that will change the copyright and could make the work copyright protected.

I recently found a book on alibris.com that was one of the first "how to" guides written for a dog related niche that I am targeting. The book was written in 1915 and was selling for over $500. I started searching for the same book using Google.com and ended up finding a copy for $150. Although I know that I could have made a profit in the niche even paying $500 for the book, it is nice to know that I'm starting out $350 ahead just because I spent 20 more minutes hunting down a better deal.

After you have found and purchased the book, you need to get the work scanned into a digital format.

When you are looking to get the work digitized, you want to make sure the company doing this meets the following criteria:

1. They do not destroy your original book and return it to you

2. They don't just scan the book. The work needs to be editable so you can add your own
introduction - when you edit the work, you own the copyright to the edits.

3. They must be able to turn the job around within a week

4. They keep your work confidential

5. They don't charge unreasonable rates

I use a company called Improvium Technologies. Their site is located at
http://www.filekit.com

In my opinion, they meet all 5 criteria and their approximate prices are:

Books from 1-100 Pages - $100.00
101-300 Pages - $150.00
301-500 Pages - $200.00
501+ Pages - $250.00

They send you back your book, send you a downloadable file, and put your book on CD and normally have a turnaround time of 4-5 days.

If you are a do-it-yourself type of person, you could go buy a high quality scanner for around $150-$200 and a professional Optical Character Recognition (OCR) software like OmniPage Pro Office 14 for around $600 and scan your book into an editable format yourself.

You can also create an audio version of the book or a home study course based on the material or even a seminar. The marketing opportunities are limitless.

Check out Public Domain Riches for examples of the profit potential in Public Domain Works

Now, if you still believe that you absolutely have to create the product yourself, but can't imagine actually writing it, then simply have someone interview you on the topic and record the conversation. This will make it much easier for you to put down on paper. Or even better, you can have the recording transcribed for around 1 cent per word at http://www.idictate.com

I hope you have enjoyed your course so far.

In Part 5, we will pull everything together and learn a proven process showing you how to get your 1st niche business online in 7 days or less.

 
If you just can't wait until tomorrow to
receive the next part of this course,

Click Here to View All Parts


About the Author:

Joe Garris has been a Chemist at a major Pharmaceuticals company, an Internet Marketer at a catalog company with yearly ONLINE revenues exceeding $120 Million and has worked with over 100 small business owners (many with successful offline niche businesses) helping them to profit from niche marketing on the Internet. Mr. Garris has also co-created with Ben Hathaway the "Product Idea Profitability Evaluator" software to help entrepreneurs find ideas and evaluate the online profit potential of those ideas in quickly and easily.

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