Here is Part 2 of the 6-Part Email mini-course: "Think Niche and Grow Rich"

Table of Contents for the 6-Part mini-course:

Part 1 - "Niche Marketing 101"
Why you should consider Niche Marketing and the 4 Most Important Things
You MUST know before targeting a specific market.

Part 2 - "The Secrets to FINDING Profitable Niche Markets...Even if You Have No Ideas at All" 2 Words and 1 Phrase That Uncovers the Hottest Niche Markets

Part 3 - "How to dramatically increase your probability of online success"
Learn to evaluate the profit potential of your niche ideas so you don't waste
time and money on worthless projects.

Part 4 - "The Secrets of Creating Products Quickly and at a Very Low Cost"

Part 5 - "Getting Your Niche Market Business Online in 7 Days or less"
Plus, the first place to start your marketing efforts.

Part 6 - "How to Duplicate and then Multiply Your Niche Marketing Efforts"
Step by Step Plan for Building Your Niche Marketing Empire

Approximate Reading Time: 7 Minutes
Part 2 - "The Secrets to FINDING Profitable Niche Markets
...Even if You Have No Ideas at All"
By Joe Garris

In Part 1, we covered the 4 most important things you must know before targeting a specific market.

Now, we need to find the niche markets that meet our criteria.

Most courses I've read about niche marketing assume you have an idea and try to help you assess
that idea. There is definitely nothing wrong with that approach. But, I've decided to assume nothing!

In this part of the "Think Niche and Grow Rich" mini-course, I am going to show you how to uncover
Killer Niche Ideas with tons of customers hungry for information and products to buy...and you don't even
have to have any ideas at all!

In my "Worthless to Priceless Niche Idea Generation Report" which is a free bonus with
the purchase of Product Idea Profitability Evaluator Software, I go through an offline method of uncovering niche markets in great detail.

Here I am going to summarize a few effective offline methods

Step 1: Visit Your Local Bookstore or Library

Step 2: Write down topics you see with "How-to" books like the "For Dummies" and "Idiot's Guide" series

Step 3: Look for Perennial Bestsellers (Books that are bestsellers year after year) like job hunting books,
sales letter books, business plan books. Write down possible niche markets for these.

For example, maybe you could create a Business Plan Book for Restauranteurs or Accountants.

Step 4: Spend some time at the magazine rack looking for hobby-related magazines.

Remember, you are looking for niche markets that:

1.) are easily reached (if they have a magazine, you can probably reach them!)

2.) are not so large that they are crowded with competitors (simply targeting golfers or now even lady golfers would put you in competition with some very deep pockets)

3.) spend money (you can scan the ads in the magazines and find out price points of merchandise to help you gauge if they spend money or not) and

4.) are passionate about their hobby or topic. This is almost a given if someone actually created a magazine on the hobby or topic.

Here are a few niche markets I've found by browsing the magazine rack:

Antique Boat Owners
Weekend Cricket Players
Scrabble Fanatics

The following manual procedure will also allow you to uncover these types of niche markets.

Let's get started...

Step 1: Go to the Overture Suggestion Tool using the
following link:

http://inventory.overture.com/d/searchinventory/suggestion/

Step 2: Type in the following word: tutorial
Copy and paste the results into an excel spreadsheet

Step 3: Type in the word: guide
Copy and paste the results into an excel spreadsheet

Step 4: Type in the phrase: how to
Copy and paste the results into an excel spreadsheet

Each search delivers a massive amount of results
showing you exactly what people are trying to find
"tutorials" on, "guides" to, or "how to" do something.

...Take a Breather ...

Examine the lists looking for topics that potential products could be developed around such as:

a "bartender guide"
a product on "how to plan a vacation"
a "photoshop or flash tutorial"

You will surely see many many more as you review the list. Delete the phrases that don't make sense
and save the list for Part 3 of this mini-course where we will evaluate the online profitability of the
ideas.

As promised, I gave you 2 words and 1 phrase that uncovered some really hot niche markets.

But let's take it a step further.

Here are a few other words and phrases to try out:

buy
purchase

- These two words help you to find out what people are actually looking to purchase!

learn
training
want
need
step by step

How about these:

problem
solution

I actually thought of these two while I was writing this course. Wow! People are actually telling you
what their problems are or what they need a solution for! How much easier can it get?

I actually have a list of hundreds of very general words like these (and add more weekly) that I use when I'm looking for ideas.

In Part 3, I will show you how to evaluate the profit potential of your niche ideas so you don't waste time and money on worthless projects.

After Part 3, you will be able to dramatically increase your
probability of online success by focusing on hot and hungry markets.

About the Author:

Joe Garris has been a Chemist at a major Pharmaceuticals company, an Internet Marketer at a catalog company with yearly ONLINE revenues exceeding $120 Million and has worked with over 100 small business owners (many with successful offline niche businesses) helping them to profit from niche marketing on the Internet. Mr. Garris has also co-created with Ben Hathaway the "Product Idea Profitability Evaluator" software to help entrepreneurs find ideas and evaluate the online profit potential of those ideas in quickly and easily.